Guinness Stout and its toucan: This toucan appeared in many Guinness advertisements and merchandise in the 1970's. I am not going to make fun of Guinness for choosing a toucan for their mascot like a did Kelloggs because Guinness makes great beer and Kelloggs makes crappy cereal. Guinness, unlike Kelloggs knew that a toucan could only sell a product for so long and eventually the toucan was replaced and is no longer the mascot of this Irish beer. It is quite amusing how all sorts of 1970's Guinness merchandise with the toucan are selling for big bucks all over the web right now. I also must applaud this particular toucan for preparing to drink a brewski, rather than that god-awful kids cereal. Why did I include this tid-bit of information in this site? Because everyone I talked to about toucans didn't believe that this bird used be a promotional tool for Guinness. So here it is, in all its glory: the Guinness Toucan!